Jackson Pushes Media Ownership Activism

Framing media ownership as a civil rights issue and saying it was time to mobilize against further media consolidation, Rainbow PUSH founder the Reverend Jesse Jackson told a Washington policy luncheon audience Monday that his group planned to hold meetings across the country to popularize mass media issues and engage fully in a struggle for the airwaves.

Jackson was part of the pushback against the rules in 2003, but he suggested it was time to turn up the heat. That includes a full-time staff to monitor telecommunications issues, but more importantly a push for volunteers to "get in some faces," as Rep. Maxine Waters put it.

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