"China is now facing the challenge of digital media. Previous years' budget for newspaper advertising grew in double figures. In 2004 they grew by 5%, and if the first half of this year is anything to go by, this year it is projected to fall by 10%. This is because of digital media. Newspaper readers are getting older. A recent survey shows that in the under 35 group 10% of those who did read papers are now not reading papers because they get their news from the internet."