With the convergence of traditional and digital media, WACC sees an opportunity to focus on how media platforms can help advance communication rights in practice while also contributing to broader social change. Projects supported under this programme will strengthen the work of civil society organizations in the implementation of communication for social change efforts such as citizen journalism, community media, citizen-led media for peace, and “monitoring of poverty reporting” to advance the democratic participation and active citizenship of marginalized peoples and communities.
Through media monitoring, projects will generate evidence on the gender dimensions of news reports. The monitoring findings are applied to change actions such as awareness creation, critical media literacy training, advocacy and engagement with media professionals on gender issues in media policy and practice. The focus will be on supporting civil society groups in areas of the Global South lacking a strong sub-regional or regional coordination of gender and media work. Projects will monitor gender portrayal and representation in major national or regional print, radio, television and/or internet news media.