Communication Rights: an Unfinished Agenda
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Communication Rights: an Unfinished Agenda. The opening up of the Chinese media sphere to the outside world has profound implications for the international flow of media and cultural products. Aware of China’s potential, transnational media and communications corporations have adopted an array of strategies to strengthen their positions in what may emerge as the world’s largest media market. What China has common with the other Asian giant, India, is that its media market has been consistently targeted and tamed by a particular company. What China has common with the other Asian giant, India, is that its media market has been consistently targeted and tamed by a particular company.
Amos Thomas
The great impetus for television programme production in local languages in Asia, and thus for format adaptation, came with the growth of domestic commercial television in the 1990s, largely spurred by transnational broadcasters. Thus the practice of television programme cloning among developing countries must be contextualised within particular cultural and economic contexts. This is critical to understanding both the apparent divergence and convergence of practices of the television industry as well as of reception by audiences, as compared with those in the developed world.
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