Media play key role in poverty reduction

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By Maria Teresa Aveggio, Programme Manager, Communication and Poverty, WACC

2009 marks the tenth anniversary since the World Bank and the International Monetary Fund (IMF) introduced the Poverty Reduction Strategy Papers (PRSP) as a framework to enhance accountability for poverty reduction efforts and as a way to enhance the coordination of development assistance between governments and development partners.

September 2009 also marks the 9th anniversary of the adoption of the United Nations Millennium Declaration which set out a series of time-bound targets which the world has come to know as the Millennium Development Goals (MDGs). With the declaration world leaders meeting in New York committed their nations to a new global partnership to reduce extreme poverty and to halve the number of people living in poverty by 2015.

WACC believes that in any anti-poverty strategy the inclusion of voices of people living in poverty is a key factor. Its programme on communication and poverty seeks to claim and build communication rights to support women and men taking action to address poverty. In this context, representation of poverty in the media can play a key role to inform and influence public agendas. Has representation of poverty in the media been just and fair? Does that representation really convey all the dimensions of poverty and how it affects peoples’ lives and people’s right to live their lives with dignity and self respect?.

In its series ‘Living with Poverty’, Panos London (http://www.panos.org.uk/?lid=3791)has been examining the presence of the voices of the poor in the development and implementation of the poverty reduction strategies put into place by some countries in Asia and Africa. In particular Panos’ series examines the role of the media in ‘enhancing transparency, accountability and ownership of the process’.

Read the testimony and witness of some of the women and men living in poverty in Kenya, Mozambique, Zambia and Pakistan http://www.panos.org.uk/?lid=20184

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La WACC favorise la communication comme droit humain de base, essentielle à la dignité des individus et à la communauté.

The World Association for Christian Communication is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 36 Causton Street, London SW1P 4ST. It is an incorporated Charitable Organisation in Canada (number 83970 9524 RR0001) with its head office at 308 Main Street, Toronto ON, M4C 4X7.