Stereotyped and unequal representation of women and men in the mainstream media contributes to gender based discrimination and female poverty and is a major impediment to attaining gender equality, sustainable development and communication rights for all.  WACC works with partners around the world to advance gender justice by promoting the fair and balanced representation of women and men in the media. 

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Objectives

1. Develop the capacity of organisations working on gender and media issues to monitor the media from a gender perspective.
2. Build the capacity of organisations working on gender and media issues to advocate/campaign for gender-sensitive media.
3. Establish a relationship with the media to develop policies, guidelines and codes of conduct for gender-sensitive media.
4. Promote media literacy from a gender perspective with a particular focus on media literacy work with young women.

GMMP 2005 Phase 2 Advocacy Training Partners

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