Stigmatisation and discrimination towards people living with HIV and AIDS increases the difficulties they experience, fuels the spread of HIV and increases the harm it causes. Many well-meaning efforts to address HIV and AIDS are insensitive to gender issues.
This programme supports communication strategies that are gender sensitive to change stigmatising and discriminatory behaviour that contributes to the spread of HIV and the harm it causes.
Promote and communicate better understanding and greater awareness of HIV and AIDS and their stigmatising and discriminatory effects among people of influence.
Train church and community leaders, youth leaders, women’s groups and human rights activists in communication skills and strategies to reduce stigma, discrimination and denial.
Equip persons living with or affected by HIV and AIDS with communication skills and train them to develop strategies and tools to address stigma and discrimination, including self-stigmatisation.
Empower grassroots groups and individuals to communicate “success” stories on how people are reducing stigma and discrimination.
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WACC promotes communication as a basic human right, essential to people's dignity and community.
The World Association for Christian Communication is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 16 Tavistock Crescent, London W11 1AP. It is an incorporated Charitable Organisation in Canada (number 83970 9524 RR0001) with its head office at 308 Main Street, Toronto ON, M4C 4X7.