Stigmatisation and discrimination towards people living with HIV and AIDS increases the difficulties they experience, fuels the spread of HIV and increases the harm it causes. Many well-meaning efforts to address HIV and AIDS are insensitive to gender issues.

This programme supports communication strategies that are gender sensitive to change stigmatising and discriminatory behaviour that contributes to the spread of HIV and the harm it causes.

Objectives

1. Promote and communicate better understanding and greater awareness of HIV and AIDS and their stigmatising and discriminatory effects among people of influence.
2. Train church and community leaders, youth leaders, women’s groups and human rights activists in communication skills and strategies to reduce stigma, discrimination and denial.
3. Equip persons living with or affected by HIV and AIDS with communication skills and train them to develop strategies and tools to address stigma and discrimination, including self-stigmatisation.
4. Empower grassroots groups and individuals to communicate “success” stories on how people are reducing stigma and discrimination.

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