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By Teresia Mutuku, Communication Officer and Web Manager, WACC
The World Association for Christian Communication (WACC) needs to address advocacy about communication rights, and knowledge-sharing about the functioning of communication and media among other key issues in coming years, according to the results of a worldwide series of consultations and online surveys.
More than 500 people took part in over 20 consultations and online surveys with WACC members and partners.
“WACC members are keen to take part in shaping the organization’s future," WACC General Secretary, the Rev. Karin Achtelstetter, said in her report yesterday 10 October to the association's Board of Directors meeting in Toronto.
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| L-R: Vilma Peña Vargas – Vice President, WACC Latin America, José Luis Aguirre Alvis – President, WACC Latin America and Linda Maea Tematua, member, WACC Pacific Regional Executive Committee. |
The consultations provided an opportunity for WACC’s members and partners to share views and opinions regarding the future of the organization. It was the first time that WACC has conducted such a large-scale survey for its Strategic Plan.
“We wanted to hear and to learn from our members and stakeholders,” said Achtelstetter. "We have learnt a lot from the process on how to engage members, Regional Executive Committees, funding and project partners."
Issues of decentralization and alliance-building also came to the fore during the Strategic Planning consultations that began in February 2011, she noted.
A draft Strategic Plan identifying priority areas to be addressed in the next five years was developed out of the consultation process. The draft plan is being discussed by the Board of Directors, meeting in the WACC global office in Toronto, from 9 to14 October 2011.
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| Lydia Ma – Secretary, WACC Asia and Naji Daoud, Treasurer, WACC-Middle East |
WACC members are organized in eight Regional Associations: WACC Africa, WACC Asia, WACC Caribbean, WACC Europe, WACC Latin America, WACC Middle East, WACC North America and WACC Pacific.
The General Secretary also noted that WACC is struggling with new financial trends and funding realities which call for urgent attention. “To find funding for the overall infrastructure of the organization – outside its programmatic activities – is becoming increasingly difficult,” she said. She announced that within the next few weeks, WACC will launch its first direct mail program in the greater Toronto area as part of its new marketing and fundraising strategy.
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| WACC General Secretary, Rev. Karin Achtelstetter |
Achtelstetter said that a working group led by Dennis Smith, WACC President, has revised the WACC Christian Principles of Communication.
“Communication for All is the title of the revised Christian principles, which resonates with those that worked on the Strategic Plan,” she said. The revised document is also being discussed by the Board of Directors.
See more photos on WACC Facebook...
Photos by Kristin Koelbl
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