Promouvoir la communication pour le changement social
Taking Sides
A time for inspired leadership and action Imprimer E-mail
Écrit par Philip Lee, Deputy Director of Programmes, WACC   
Mercredi, 14 Octobre 2009 09:48
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 The 2010 Interfaith Partnership has issued a call to action for leaders and citizens of the G8 (now G20) nations to remain true to the Millennium Development Goals pledged in 2000.

Over 100 senior faith leaders and their communities from around the world believe it is imperative to engage political leaders and citizens, encouraging them to take courageous and concrete action on global issues such as poverty reduction, environmental sustainability, universal education, non-violent peace building, and more.
 
From WACC's perspective, the potential of communication to help boost the effectiveness of policies and strategies to tackle these issues - especially combatting poverty - is underexplored. Mass and community media can play a key role in informing the public, highlighting the vital policy decisions at stake, and nurturing the climate of public concern and debate that customarily spurs into action those with the power to make a difference in society.

Many media professionals and observers see effective media coverage of public affairs as an essential part of creating informed and inclusive public debate that ensures genuine citizenship, democratic participation, responsive governance and effective statecraft.

In this view, media should not just “report the news”, but broaden the public agenda and even help set it. This is not at odds with the principles of objectivity and balance, since media outlets and journalists have a duty to put forward views on matters of political and social justice.

When it comes to an increasingly important public policy matter such as poverty reduction, the media are crucial to bringing information before the public and contributing to the quality of public discourse. Effective action includes: scrutinising different actors’ approaches to tackling policy challenges and holding influential parties to account; providing an open forum for coverage and reflection of issues; and, in the interests of balance, helping to bring marginalised voices into the public debate.

The 2010 Interfaith Partnership, of which WACC is a member, is challenging members of their respective faith communities everywhere to lift up their voices so that political leaders will know very clearly that we care and want to empower change at a grass roots level.  People of all faiths and none are invited to participate.

Interfaith Statement

Further information



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La WACC encourage la communication pour favoriser le changement social. Elle est convaincue que la communication est un droit humain fondamental qui définit l’humanité commune des peuples, renforce les cultures, favorise la participation, crée une communauté et défit la tyrannie et l'oppression.

The World Association for Christian Communication is a UK Registered Charity (number 296073) and a Company registered in England and Wales (number 2082273) with its Registered Office at 36 Causton Street, London SW1P 4ST. It is an incorporated Charitable Organisation in Canada (number 83970 9524 RR0001) with its head office at 308 Main Street, Toronto ON, M4C 4X7.