The subordination and exclusion of women have become an integral part of media messages, which strengthens discrimination against them and limits the exercise of their rights. The public accepts the information and images it receives on a daily basis without questioning its meaning. There is little public space to express alternative opinions in the mass media on questions of gender. This project monitored the media to obtain data on the representation of women in news and advertising in Ecuador’s national media. It publicized the results and presented them at public events where journalists and students of social communications could discuss them and be more skilled at critically reading and viewing the mass media.